Proposal — Public & Stakeholders

Transforming Out‑of‑Home
in MENA

OOH remains fragmented and analog in many markets. MakanAds is building the full‑stack DOOH infrastructure for MENA — programmatic buying, privacy‑first measurement, and local compliance from the ground up.

Why OOH Matters

Large reach in the attention economy

Urban growth and mobility patterns make public screens a uniquely powerful channel for civic and commercial messages.

The Challenge

Fragmentation and lack of measurement

Analog workflows and opaque reporting slow down growth.

Our Vision

MakanAds as the regional DOOH backbone

Programmatic

Fair, transparent markets for buyers and owners.

Privacy‑first

Aggregated signals with PDPL‑ready controls.

Local Compliance

RTA/IAB alignment, venue‑level safety, audit trails.

Modularity

Ad Server, Exchange, Planner, Studio.

Impact

SME support, transparency, modern cities

Lower barriers for SMEs to advertise, transparent reporting for stakeholders, and better utilization of public space.

Ecosystem

Media owners, agencies, brands — connected

A shared platform aligns incentives and accelerates market growth.

Future Roadmap

Expansion, AI optimization, cross‑border trade

We invite policymakers, investors, and industry partners to join us in reshaping OOH in MENA with a transparent, privacy‑first, and innovation‑ready backbone.